Westfield London and Westfield Stratford City are proud to announce the inaugural launch of the Westfield Good Festival which will take place simultaneously at both London centres from 26th May to 4th June 2023. The festival aims to educate and inspire visitors of all ages on their sustainability journey with a host of exciting events, hands-on experiences and product showcases on how to shop more sustainably and help make a positive impact on the environment.
With consumers becoming increasingly concerned about the impact their purchases have on the planet, Westfield – in collaboration with brands and organisations doing good for the earth – will showcase how visitors can take positive steps to support a more sustainable future in an interactive way.
At the heart of the Westfield Good Festival is the Sustainable Studio; an immersive space that will bring together three worlds of curated experiences: The Mindful Market, Gastronomy For Good, and Local + Lo-Fi. Each world will be packed with free and bespoke sustainability inspired experiences such as a food waste cooking, micro farm and wormeries, pre-loved fashion and upcycling workshops, as well as local music performances – plus more.
FASHION: The Mindful Market
Step into The Mindful Market and discover a shopping experience like no other. Say goodbye to your usual retail routine and embrace a new way of shopping that’s kinder to the planet. With a range of sustainable fashion partners, The Mindful Market is a resale haven for those who love a good vintage find and unearthing new-found treasures. Among other brands and activities, this space will house:
- Verte– a London-based clothes-swapping brand with the ultimate purpose of slowing the impact of fashion on the planet by extending the lifespan of clothes. Depending on the quality of each item you bring to the swap, Verte will give you a corresponding number of tokens (digital of course!). They will have a sliding scale, from high-street to luxury, so no one loses out. Start shopping with your tokens as currency and they will replenish the stock throughout each day so that no one misses out!
- Lone Design Club – launching “The Glass House” pop-up experience across the month of May, featuring a range of young and innovative sustainable fashion and lifestyle brands. Alongside the immersive retail offering, Lone Design Club will host a programme of events to bring the community together, some of which will take place on the Lo-Fi stage. Visitors can participate in a full schedule of free events, including workshops, talks and styling sessions, all aimed at educating and inspiring conscious shopping and include a talk on sustainability in the industry from Lone Design Club’s CEO, Rebecca Morter, who will be joined by other thought leaders.
FOOD: Gastronomy For Good
Get ready to tantalise your taste buds with a rotating food programme that will highlight the latest sustainable food trends! This innovative space will feature hydroponic Farmstands and will take your culinary journey to the next level. In addition to enjoying the delicious culinary delights, visitors can also learn how to grow their own produce at home and make a tangible difference in the fight against food waste and the preservation of the planet.
Gastronomy-themed events include:
- Too Good To Go – co-founder, Jamie Crummie, will talk good consumption and reimagining food, as well as chefs showcasing recipes and demonstrating how to re-use food waste.
- Square Mile Farms – a display of farmstands will allow visitors to reconnect with food through micro-farming, whilst also teaching workshops focused on the benefits of growing from food scraps.
ENTERTAINMENT: Local and Lo-Fi
Get ready to be entertained at Local and Lo-Fi – a multi-use entertainment space that celebrates all things local. From live music performances, workshops for kids and beyond, this unique zone showcases a range of locally sourced experiences that demonstrate how entertainment doesn’t have to harbour a large technological footprint.
Live daily events to include:
- Iced Gem events – kids can get hands-on with seeded paper crafts and make whimsical creations with recycled cardboard. Don’t miss the brand-new wormery at Westfield London’s Nature Reserve, with an exciting presentation from Ester the Beekeeper.
In the evenings, live events performed by talented local artists at both centres, to include:
- Bush Hall – based in the vibrant heart of West London, this fully independent grassroots music venue plays host to up-and-coming musicians and will be curating two evenings of performances at Westfield London.
- Grow, Hackney – a grassroots, East London-based cultural hub with a commitment to sustainability and supporting the local creative community, Grow Hackney, will curate a series of intimate, acoustic performances at Westfield Stratford City.
At the heart of the festival, the Sustainable Studio will host a series of revolving partners, including:
- VAMP Sneaker Cleaning– taking place at both centres, this workshop will explore the intersection of the sneaker industry and sustainability, taking a dive into its impact on the environment and the ways of working towards a more sustainable future. This will cover tips and tricks for keeping sneakers clean and looking their best, including the best products and solutions for sneaker care.
- Sophie Hird– at Westfield Stratford City, this 1-hour workshop will take you step by step from a pile of football jerseys to a vibrant up-cycled card holder! Sophie will share her insights into upcycling techniques and give you a first-hand introduction to being more sustainable and how to upcycle at home.
- Lydia Bolton – at Westfield London, Lydia will be teaching visitors how to remake, mend and give a new lease of life to old clothing with a selection of upcycling workshops ranging from learning how to mend items, to embellishing and transforming clothing with scrap fabric.
Alyson Hodkinson, Head of CSR UK and General Manager of Westfield Stratford City,says: “The Westfield Good Festival is not only a celebration of all things good, but also an opportunity for us to showcase our commitment to sustainable practices and goals with a host of innovative brand partners. With 76%of our visitors stating that they want retailers to go further to address environmental concerns1, our immersive 10-day festival will celebrate and showcase Westfield’s sustainable initiatives, as well as our retailers, partners, and communities. We can’t wait for everyone to join us at the end of May for fun, inspiration and positive impact!”
The Westfield Good Festival has been designed with sustainable thinking at its core. Recycled and repurposed materials have been prioritised throughout the production and the onward life of all aspects were considered to ensure longevity and legacy. Westfield and its partners have worked with suppliers who share their commitment to sustainability to prioritise conscious consumption of resources throughout the event.
A post-project report will measure the impact of the event providing transparency and allowing benchmarks and goals to be set to inform future targets.
The festival is free and open to all visitors between 26th May and 4th June from 12pm-8pm Mon-Sat and 12pm-6pm on Sundays. There will be a number of free ticketed events which can be reserved via Eventbrite. Find out more information on the participating brands, the full programme of events and ticketed events at the Westfield Good Festival: https://goodfest.westfield.com/.