Emilia Romagna’s Motor Valley Fest is back once again to celebrate the best of Italian automotive excellence. The festival will take place in the heart of the so-called “Motor Valley” region of Emilia Romagna – spread across the UNESCO-city of Modena and surroundings areas. The four-day event, taking place 11-14 May, will feature a wide range of activities and events, such as test drives and the re-opening of the Automobili Lamborghini Museum, as well as live music, food and entertainment throughout.
Since its inaugural edition in 2019, Motor Valley Fest has become an exceptional open-air event celebrating the automotive industry. This year’s event promises to be bigger and better than ever before, with a wide range of activities and events that are sure to delight car enthusiasts from all over the world. These include test drives, educational labs, exhibitions, interactive experiences in specialised motor laboratories, performances and expert insights.
Long regarded as the “Motor Valley” due to its important contribution to Italy’s motor industry, Emilia Romagna is home to celebrated names such as Ferrari, Maserati, Pagani, Dallara, Ducati and Lamborghini; there is no other place in the world with such a rich motor heritage. With 13 specialised museums and 18 private collections (including the Ferrari Museum in Maranello and the Ducati Museum in Bologna), visitors can look forward to experiencing the latest models from top Italian automotive brands and getting up close and personal with some of the most iconic cars in automotive history.
Notably, this year marks the 60th anniversary of Lamborghini and exclusive events will be taking place to celebrate the iconic brand and its influential role in the automotive history. Those attending Motor Valley Fest will be able to visit the Automobili Lamborghini Museum, which has re-opened for the 60th anniversary after undergoing a major redesign and new layout. The museum has debuted a newly-created exhibition, “The Future Began In 1963”, retracing the most emblematic eras and representative moments that mark the history of Lamborghini’s first 60 years – which is sure to excite any lover of the brand.
In addition to the car displays, the festival will also feature a range of industry experts, who will be on hand to offer insights and knowledge about the latest developments in the world of automotive technology. These experts include: Paolo Poma, CFO of Lamborghini (brand founded in Emilia Romagna); Andreas Cornet, Senior Partner at McKinsey; and Johannes-Joerg Rueger, President of Bosch Engineering.
“Emilia Romagna Motor’s Valley Fest is a celebration of the rich heritage and exciting future of Italian automotive excellence,” said Claudio Domenicali, President of Motor Valley and CEO of Ducati. “We are thrilled to welcome visitors from all over the world to join us in this celebration, and we look forward to showcasing the very best of what the Italian automotive industry has to offer.”
“Since conception, year after year Motor Valley Fest continues to establish itself as an international reference point for the world of engines. This is confirmed by the ever-growing number of participants and visitors who attend each year,” said the governor of the Emilia Romagna Region, Stefano Bonaccini. “It is a lively event, which will address the decisive challenges facing the industry – such as environmental sustainability, the development of ecological high-performance engines, the use of new technologies, new research, the need to train specialised personnel and cross-reference them with the needs of companies, and attracting the best talent globally.”
Motor Valley Fest will be followed by the Emilia Romagna Grand Prix (Imola, 19-21 May 2023), held at the Autodromo Internazionale Enzo e Dino Ferrari for its fourth edition.
For more information, please visit the festival’s official website: motorvalley.it/en/